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November 19, 2006
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Book Review: The NEW Game Of Business
by Bonnie Jo Davis

Last Updated: 04/23/2006

Mitchell Axelrod has written a refreshing, easy-to-read book that helps businesses of all sizes prosper and grow in the new game of business.

If you think you've seen and heard everything there is to say, The NEW Game of Business brings new distinctions and a fresh perspective to the world of business.

This slim, easy-to-read soft cover book is so good that it should be required reading in business schools around the world. Every entrepreneur and every company employee, from the janitor to the CEO should read and reread this book.

The author's quote in Chapter Five quite nicely summarizes the topic of this book. Mitchell Axelrod says this "I help you get from where you are, to where you want to be." The new game in town is that of reciprocity and no longer does the businessperson with the most toys win.

Consumers are tired of turning on the television every day to more bad news about badly run businesses. Corruption and scandal seem to rule the day and all this negativity takes a toll on the economy and well being of those who sell and those who buy. Mitchell Axelrod advises that thinking outside the box is so outdated that businesses need to throw away the box entirely and begin playing "The NEW Game of Business." This game is inclusive rather than exclusive and it is based upon service. Reading this book will help teach you the value of throwing out the old rules and writing a new script for a new game. A game where everyone wins.

The chapters of this book include: Play by the New Rules... "Caveat Vendidor!" Design a New Strategy... It's NOT just Business; It's Personal!, Practice New Economics... Good Deals are Good Business!, Seek a New Mission... Put People Ahead of Products and Profits!, Send a New Message... What Business Are YOU In?, Chant a New Mantra... "Serve, Deliver, Serve Some More!", Find New Solutions... Don't Fall in Love with Products or Services!, Acquire New Skills... Master the Tools of the Game!, Build A New Model... Integrate or Disintegrate! and Generate New Money... Profit is EVERYBODY'S Business! The material covers everything a reader needs to know about generating a profit while gaining lifelong customers and keeping loyal and happy employees. Apply these proven principles used by companies such as Nordstrom and Starbucks and you will find your business growing exponentially while you achieve your dreams!

Mitchell Axelrod is a consultant, professional speaker, talk show radio host and frequently published author on the topics of marketing, sales, entrepreneurship, life skills and playing the new game. For over twenty-five years Mitch has been consulting with Fortune 500 companies, banks, insurance companies, small businesses and individuals on how to boost income, increase sales and profits while deriving more fun, fulfillment and satisfaction from work. You can purchase The NEW Game Of Business at http://www.TheNewGame.com

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