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November 19, 2006
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Book Review: Now, Discover Your Strengths
by John Woolf

Last Updated: 04/23/2006

Is your current job less than fulfilling? If so, you are by no means alone. It turns out, about 80% of us are mismatched or underutilized to the jobs that we undertake everyday. The book Now, Discover Your Strengths, by Marcus Buckingham and Donald O. Clifton provide an inspiring ticket to escape the world of the mundane.

There seems to be no lack of the number of books written about personality traits, talents and how to more effectively manage personnel to the advantage of the organization. However, Marcus Buckingham, coauthor of the book First, Break All the Rules, and Donald O. Clifton, Chair of the Gallup International Research & Education Center, now provide managers with a positive approach to help identify and utilize strengths of individuals to the benefit of the organization in their bestselling Now, Discover Your Strengths. The book maintains that this unique, positive approach of focusing on strengths is far more effective in achieving success than eliminating weaknesses, given that we all have inherent strengths and natural weaknesses no matter what positions we might have. For example, the book points out, it does not matter if you are Bill Gates or Tiger Woods. True, these are individuals with tremendous talents that have made them well known in their respective fields, but they also have weaknesses that play into the mix. It would seem our brains are programmed by nature from early childhood, no matter how good our nurture, to start being selective in a few key areas. It is as nature intended it to be. Without being selective, and allowing many of the billions of connections we are born with to lapse into disrepair, we would become dysfunctional with information overload. Therefore, it is understandable that with sufficient practice, while we might be able to learn different tasks well, we will never be great in these areas unless we have a natural innate talent for them.

Unfortunately, most of us do not have a good sense of our talents, let alone the ability to effectively use our strengths to our advantage. Rather, most of us spend our lives becoming all too aware of our weaknesses and spend our time trying to deal with our flaws, while neglecting our innate talents. However, most original and potentially most revealing, to address this problem, Now, Discover Your Strengths provides access to a web-based interactive questionnaire, developed by the Gallup Organization, that quickly identifies your top 5 (out of a total of 34) positive "personality themes", such as: Achiever, Deliberative, Harmony, Empathy and so forth that you might naturally posses. The book goes on to elaborate how each of the 34 unique themes can be identified, complete with individual profiles describing how each might act and what each might "sound like." As each sees the world through their own strengths filter, it is easy to have friction between different individuals within the same department or organization, because we all see the world, and how it should look, so differently. While one may hear what someone else is saying, they may not be able to assimilate it into their own world effectively. This is why partners or advisors are often so effective, as they ad balance to the limits of others. One word of caution however: do not buy this book used if you intend to take the preference test. There is a unique, one-time code that comes with each copy of Now, Discover Your Strengths, which is absolutely necessary in order to access the website's resources. The book has limited value without the ability to take the online test. However, the test alone is well worth the price of the entire book just by itself. With this resource, you will better understand how to build a "strengths-based organization" by capitalizing on the fact that such traits are already present among those within it.

With an estimated 8 out of 10 people in this country not really in a position to capitalize on their strengths and talents, chances are most of us could benefit from reading this book. As most of us fail to capitalize on our strengths, it is not surprising that most departments in any company, no matter the size of the organization, are not operating at even par performance. The risk doing nothing is costly- not only in lost productivity, but in job satisfaction, employee retention and absenteeism and so on. This groundbreaking, resourceful book is easy to read in short concise chapters. Along with the associated preference test, Now, Discover Your Strengths, is a positive cost effective solution in resolving problems, and helping each employee achieve his or her full potential. This is must read for managers and office teams who want a win-win solution in improving their own departments, as well as the lives of those who work for them.

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John Woolf is the founder of several successful Internet technology companies including the Book Price Comparison website CompareBook.com. As a pragmatist of the world around him, he is both a critic and crusader on international politics and energy policy as it relates to our security and our impact on the global environment.

Visit CompareBook.com to read reviews, find similar titles, and search for the lowest possible price for Now, Discover Your Strengths and other fine books.

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